PIONEERING EXCELLENCE – i.safe MOBILE sets new brand claim

On the occasion of its 15th anniversary, the company is positioning itself with a clear brand promise

"With “PIONEERING EXCELLENCE”, we sum up who we are and what we have represented for many years. As the global market leader, we drive excellence – technologically, qualitatively and as pioneers in explosion protection, setting standards that the industry follows. Every innovation, every standard we have set has advanced the entire industry," explains Anja Mahler, Chief Marketing Officer at i.safe MOBILE.

PIONEERING EXCELLENCE – three levels of meaning

The claim conveys several messages:

• Being a pioneer: i.safe MOBILE opens up new avenues and markets – not only in the field of explosion-proof mobile communication, but also beyond.
• Specialisation: As a pioneer in explosion protection, the company has defined this niche worldwide and leads .
• Excellence in everything: More than just being a pioneer – i.safe MOBILE sets the highest quality standards in development, certification, service and consulti.

Competitive advantage through technology leadership

A partnership with i.safe MOBILE means a real competitive advantage. Customers gain access to the latest innovations in the industry before they become standard – technology that remains at the forefront and solutions that are ahead of the market. The claim makes it clear: those who work with i.safe MOBILE get today what will be standard tomorrow.

A strong promise

As the global market leader, i.safe MOBILE sets the standards that the entire industry follows. The company is the benchmark for quality, innovation and technological leadership – and continues to expand this position every day. With ‘PIONEERING EXCELLENCE’, i.safe MOBILE sends a clear message: the company leads, takes responsibility and shapes the future of the industry with clear conviction.