Mobile application management (MAM) involves managing mobile applications (apps, software and services) on smartphones and tablets on a company-specific basis. The aim is to protect business data while enabling flexible app use, including on private devices as part of the BYOD (Bring Your Own Device) concept.

MAM forms part of an EMM (Enterprise Mobility Management) suite, which offers companies a central platform for controlling, securing and distributing mobile applications without having to manage the entire device.

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