PIONEERING EXCELLENCE into the future: i.safe MOBILE unveils new website
From the adaptation of the logo and the new brand claim PIONEERING EXCELLENCE to a modernised trade fair design and analogue and digital communication tools. All touchpoints now follow a clear, uniform and contemporary appearance. The new website fits consistently into this stringent overall picture: visually on par with the brand, structured and focused on the essentials.
“In our anniversary year 2026, we are setting several milestones: with the new brand claim PIONEERING EXCELLENCE and the revamped website, we are underlining our claim to be the global market leader at all levels. We are also consistently living up to this claim in our external image,” explains Anja Mahler, Chief Marketing Officer at i.safe MOBILE.
The relaunch of the website consistently focuses on the needs of users. The focus was on a consistently positive user experience: What information are visitors looking for – and how quickly can they find it? How should navigation be designed to make getting started intuitive? And what content needs to be available where so that visitors don't have to search, but find what they need? The answers to these questions have been directly incorporated into the concept, structure and design of the new website.
On this basis, the page structure was fundamentally revised. A clearly reduced navigation with only four main menu items enables quick and clear access to the most important topics. Visitors can now find relevant content much faster and navigate through the site more intuitively. In addition to the products themselves, their specific applications will be given greater prominence in future. In addition, areas of application, industry solutions and practical examples will be specifically expanded to provide users with even better guidance and decision-making support.
This content area will be continuously expanded. New content such as white papers, use cases and further technical information will provide additional insights and convey the practical benefits of the solutions even more clearly.
The website has also been comprehensively modernised from a technical perspective. Optimised loading times ensure faster and more pleasant use on all end devices. At the same time, current accessibility requirements have been taken into account in order to facilitate access to information for as many users as possible.
The relaunch thus combines clear user guidance with modern technology, creating a website that is consistently geared towards the expectations of its visitors.
The relaunch marks another step towards consistently living up to the claim of PIONEERING EXCELLENCE in the digital world.