Success Story from Lauda-Königshofen: i.safe MOBILE Celebrates Five Successful Years in Singapore
Lauda-Königshofen, 13 June 2025.i.safe MOBILE has celebrated the fifth anniversary of its Singapore subsidiary with a local ceremony. The international branch, established in 2020 amid the Corona pandemic, has developed into a strategic gateway for the entire Southeast Asian market and contributes significantly to the international success of the world market leader for mobile communication devices in hazardous industrial environments.
At the anniversary celebration in Singapore, CEO and co-founder Martin Haaf honored the exceptional development of the subsidiary: "The establishment of our Singapore subsidiary was a bold step – in the midst of the pandemic, we seized the opportunity and are proud of what we have achieved today. Singapore has proven to be an ideal location for our first international subsidiary. The combination of German engineering expertise and Singaporean business acumen creates a powerful synergy that enables us to serve our customers on both continents even better."
Strategic Expansion in High-Growth Market
The decision to choose Singapore as the first international location was strategically well-considered: The city-state functions as a neutral, independent hub with direct access to the world's fastest-growing markets and serves as an important bridge between European and Asian markets. Additionally, the local presence enabled time-zone-appropriate support for important customers in the region. Particularly noteworthy was the establishment itself: Due to pandemic restrictions, the entire company registration was handled via a Teams call – a process that impressively demonstrated the digitalization and efficiency of Singapore's business environment.
Mnaging Director Kah Lip Yap, who has led the subsidiary since its founding, has played a decisive role in its success. The experienced ATEX expert brought established customer relationships and systematically built a powerful team.
"The past five years have been an extraordinary journey," explains Kah Lip Yap. "We have not only achieved our goals but exceeded them while building strong customer and partner relationships throughout the region. The trust that i.safe MOBILE has placed in us motivates us daily to deliver peak performance and set new standards for service and expertise."
The successful collaboration between German colleagues at headquarters in Lauda-Koenigshofen and the Singaporean team is based on productive cultural exchange. German thoroughness and precision complement Singaporean agility and customer orientation perfectly. Regular video conferences between both locations have long become routine and promote not only business exchange but also mutual cultural understanding.
As the world market leader for intrinsically safe mobile communication devices, i.safe MOBILE has expanded its lead through continuous innovation. The company developed the world's first 5G smartphone with approval for Ex Zone 1/21 and established the i.safe MOBILE App World, its own platform for industry-specific application software. The integration of AI-supported automation underscores the company's future-oriented approach.
With a stable foundation and strong partnerships, i.safe MOBILE looks optimistically toward the coming years. Demand for secure communication solutions in hazardous environments continues to grow, driven by digital expansion and stricter safety requirements.
"These five years were just the beginning," emphasizes CEO Martin Haaf. "The foundation we have built together is strong, and the future holds enormous potential for i.safe MOBILE in Singapore and throughout Southeast Asia."
